EXP Books: Experience Design 1.1 . . . Experience Design 1 Cards . . . Experience Design 2 . . . Experience Design 2 Cards . . . Experience Design 1
	Other Design Books: Design is the Problem . . . Dictionary of Sustainable Management . . . Making Meaning . . . Make It So
	About Experience Design . . . Experience Design Resources . . . About Nathan Shedroff

EXP2C Experience Design 2 Cards (2119) ISBN: 9780982233931 Design tools matched to the concepts in Experience Design 2. 3.5"x5" 52 cards, 4-color		Pre-order PDF: English (coming in 2011)	Pre-order the Printed Cards: English (coming in 2011) Be Notified of Publication
Description: Experience Design 2 Cards are a tool for designers to use during their brainstorming and idea generation. These cards correspond to the topics in Experience Design 2 and challenge designers and developers to think further and conceptualize around a broader experience. Each card contains several key questions to address during the design phase of a product, service, or event project and stimulates thinking around mre successful experiences. Explore the companion book, Experience Design 2, to the design cards, which discusses, in depth, the topics addressed. About the Author: Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable. He is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design. He co-founded vivid studios, a decade-old pioneering company in interactive media. Prior to that, he worked with Richard Saul Wurman as a senior designer at TheUnderstandingBusiness. He has an MBA in Sustainable Managment at Presidio School of Management and a BS in Industrial Design, with emphasis in Automobile Design from Art Center College of Design in Pasadena, California.	Topics: Experience Design Reflex Habit Engagement Performance Values Meaning Trust Privacy Information Design Information Organization Hierarchy and Structure Semantics Context Searching vs. Browsing Clarity Interface Design Direct Manipulation Collaboration Globalization and Localization Cultural Differences Interaction Design Initiation Immersion Conclusion Continuation Participatory Design vs. Virtuosity Performance Compatibility Agents vs. Guides Anthropomorphism Persuasion Seduction Expectations Training vs. learning vs.Experiencing Learnable vs. Evident Characters Help and Co-creativity Media Mobile/Wireless Broadcast Print Broadband Internet Telephone PDAs Theater/Performance Cinema/Film Realtime Events Architecture/Enirvonment Outdoor Packaging Fashion	Sample cards to come.

www.experiencedesignbooks.com | EXP1.1 | EXP1 Cards | EXP1 | Design is the Problem | Dictionary of Sustainable Management | Making Meaning | EXP2 | EXP2 Cards | Make It So